Idea Workshop.

The idea of the 'Idea' Workshop was to get us to start thinking of different ways to produce ideas. Here is a list of things that we was given to consider.

• Consider all factors (Brain storm)
• Dominant idea (What idea you had more ideas for)
• Concept challenge (Reverse, Exaggerate, Distort, Wishful hunting)    
• Stepping stone (How one thing can lead on to another)
• Random input (etc...Animals testing on humans?)

From this we were given a group task which was;

• Out come: Website
• Client: Eco-charity
• Target audience: Housewives
•  Message: Buy less

For this we started of with a brain storm listing all the ways that you could save money and help to save the planet.

First Brainstorm.

From this brain storm we chose the most dominant idea which was animal testing. We then started to produce another brain storm for our dominant idea, listing ways in which we could link animal testing into try to trying to make housewives buy less.

One idea we came up with was to try and put them off from buying make-up, by showing them that make-up is tested on animals.We then started to draw out our web page and how it would be layed out and how it will work. What we aimed to do was to design a web site that looks like a site that sells make-up but when you click on the item to buy it, it comes up with a photography of an animal which has been tested on with the product you was going to buy.

A quick drawing of how we wanted our web page to look.

The next task was on the same lines as the first task.The task was:

• Global sports ware company
• Target audience: 20+ year old design students
• Message: Buy more
• Out come: TV advert

Once again we started with a brainstorm listing all the ideas we could think of to do with sports ware.

We then chose the most dominant idea which was customizing your own sportswear and created another brainstorm based on customizing and all the items you could customize.

We wrote down all of the things that could be customized from sports bags to trainers. But the most dominant idea from the brainstorm was skateboard customizing. And once again we made another brainstorm which consited of all the different advert ideas e.g. people coming together and painting a giant skateboard which comes to life when it finished and skates all over London.

We then done some mock up drawings of how we wanted the advert to look like, some hand drawn screen shots that went through step by step of how the advert would run. We also put a power point together to present back to the group of how we came to our final decision and the paths we took to get there.